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How eCommerce Businesses Can Use Video To Increase Sales

The world of video is growing greatly every day. We see influencers quickly take on the latest video trends like Reels and Tiktok in a matter of weeks, but for businesses, the worth and time, and effort are harder to know right off the bat.

We’re sharing 3 tips to make the most of video for your eCommerce business, and then sharing a few of our favorite video ideas.

Get Comfortable with The Program

If you’re going to try out something like Instagram Reels, play with the platform a bit before deciding to commit to your first video. Rather than get everything ready for a video, just try out a video and what it looks like to add a song, captioning, etc.

Here's what the platform looks like when you start your first reel. While there are intricacies to be aware of, it's as simple as picking a video (or a few!), finding a song to go along with it -- you can add filters if you'd like -- and then captioning and posting. Here's what each stage looks like.